Shop Assistant -
A Camp man
Well spoken
Dresses smartly, in a suit
Challenges stereotype - post masculine
Money motivated - only attracted to the well dressed customers
Shows his desperation to find the ring when money is involved
Patronising to the old woman, stating she cant afford the clothes
Old woman-
Lower class
Scruffy clothing
Appearance is dated to the modern day female - no make up, scruffy hair
Quiet voice, her view isn't taken into consideration
Blonde Woman-
Male gaze
Confident
Pretty, revealing clothes but smart clothes
Looks after her appearance, hair nicely looked after, make up.
Stereotype of woman sex object
Centre shots and close up of the woman to show her dominance and power
Her appearance and constant reference to money implies she is working class - also offering the shop assistant £5,000 in cash to find her ring
Man in suit in the shop -
Smart shoes and suit instantly attracts the shop assistant
Has power over the shop assistant when he 'finds' the ring
Manipulates the shop assistant
Confident
Scruffy man -
Masculine - smoking
drinking gin - a mans drink
Scruffy clothes
When scene changes it shows his masculine trait as he is in a gentleman's bar and dressing formal in a jumper, still drinking gin.
Rich Man -
In a suit
Slick hair
Drinking gin
Well spoken
Working class
In the shop, the camera focuses on both of the wedding rings from the blonde woman and the old woman. Shows the difference between working class and lower class.
The old woman is constantly looking up at the shop assistant, with high shots, showing her lack of power and status.
The scruffy man and rich man are shown in a middle close up shot to show there environment, what they belong to and highlights their wealth.
In the beginning shot the music is calm and welcoming, until the old woman begins to speak the music stops to highlight that she has no authority and shouldn't be in the shop.
The music starts playing again when the shot is on the blonde woman, a close up shot showing the blonde woman with a mischievous smile as if she is planning something and highlights her dominance.
In the clip with the rich man in the suit and the man in the leather jacket there is no music, just talking. This emphasises their importance and high status.
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